Switch: How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard
by
Chip Heath, Dan Heath

AED 40.00 incl VAT

Paperback | 320 pages

Availability: 2 in stock ISBN: 9781847940322 Categories: , ,

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Description

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains. Psychologists have discovered that our minds are ruled by two different systems–the rational mind and the emotional mind–that compete for control.

Additional information

Weight 227 g
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Language

English

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