The Challenger Sale : How To Take Control of the Customer Conversation

The Challenger Sale : How To Take Control of the Customer Conversation
by
Brent Adamson, Matthew Dixon

AED 85.00 incl VAT

Paperback | 240 pages

Availability: 3 in stock ISBN: 9780670922857 Categories: , , ,

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Description

The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin. In the text, the book argues that relationship-building is no longer the best sales method.

Additional information

Weight 303 g
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Language

English

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