The Challenger Sale : How To Take Control of the Customer Conversation
AED 85.00 incl VAT
Paperback | 240 pages
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The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin. In the text, the book argues that relationship-building is no longer the best sales method.